Noz Urbina, of Urbina Consulting began his workshop by surveying attendees about their familiarity and use of AI.
An LLM is a large language model, not a large database model. It can't do calculations.
Anything in a conversation is unique to that conversation. If you chat to the same persona in a different conversation, that persona will know nothing from the first conversation.
Content Value Design is an approach for analyzing audience journeys and stakeholder ecosystems. Start with building persona trait profiles.
Journeys are questions over time. What are people trying to understand, learn, do. What are the questions that drive interactions. These are what drive journey maps.
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