Phantoms of Content Strategy: The People Who Help and Hurt Content Projects and What You Can Do About It
Michael Haggerty-Villa, Director of Content Strategy at Teradata started by telling a "true" and hopeful story, saying that one of the most effective content strategist he ever worked with wasn't a content strategist. It was a product manager. So much of content decisions come from product people.
It is just "content strategy," no matter who is doing it. You don't have to be a content strategist to do content strategy.
Stop talking about content strategy and just do it. Develop and use standards, systems, and processes that boost content. Guide others to ask the right question. Prepare to lose and be disappointed--and keep going. Celebrate the wins, big and small.
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