Rahel Bailie, Content Solutions Director at Technically Write IT, practically shouted from the rooftops during her afternoon workshop that you raise the value of content by reducing content debt.
You have to accept content as a value stream, not a cost center.
As with many things, you have to know where you are before you can know where you want to go. The first step of calculating ROI is to get a baseline of your current operating model. For example, you might have a workflow via email and attachments to communicate. Or your audit trail might be in spreadsheets.
Next, standardize your content structures. Decide what structures will work for your users.
There are more steps to review, and once you have evaluated each one and figured out how you can streamline, compare the cost of each in both time and money.
Look for the 8 types of waste in your processes:
- Transportation: moving files from folder to folder
- Inventory: Outdated or duplicate content
- Motion: Recording actions in spreadsheets
- Waiting: Manual review processes
- Overproduction: Multiple copies of the same document
- Overprocessing: Creating variants in separate files
- Defects: Hard coding content into code
- Skills utilization: People doing rote tasks easily handled by a computer
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