Janet Zarecor, Director of Clinical Systems Education at the Mayo Clinic, and Alan Pringle of Scriptorium started by saying they are not there to tell you what tool to use. It's about finding the information necessary to pick the right to for your organization.
You need an executive sponsor, one who is engaged with support and visibility.
Create the most effective paths or communication to build awareness and get buy in and acceptance of staff.
Most important messages include business reasons for change, why employees should want to participate, impact of the change, how the change is happening, and details of the change.
All of that is critical once you enter the discovery stage.
First, do a content audit. Not just numbers, but quality. Also do a tool audit, and not just text. tools for audio, video, graphics, and delivery.
No, AI can't do this. You have to talk to real human beings to understand their pain points.
Understand the lifecycle of content from birth to death. Map this out; it will inform what tool you will by.
Governance explains the standards and practices that guide content. It explains who is responsible for each step. (Use the lifecycle to inform this.)
Who needs standardization? Everyone! From look-and-feel to naming conventions, language and writing style, inclusion and accessibility, and more. When people see your content, they will know what to expect.
Goal for content operations project is to have a single source of information for everything, for all information types.
We don't know what's coming in 3-5 years for content delivery. So you need systems that can adapt. But also a single source of truth that can slice and dice your content however you may need it.
Smart, semantic content is going to be the basis of all your delivery types, especially if you are going to include AI.
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