The Business Case for Content Operations
Sarah O'Keefe, CEO of Scriptorium defined content ops: content operations.
We're all content nerds. But nobody cares about content (other than the people here). Focus on business drivers. How to make content do something for the mission or the organization.
Business drivers include compliance, cost avoidance, revenue growth, competitive advantage, and branding.
Tell the story. Content ops can avoid costs, can get to market faster, and scale, and provides a better experience.
The people who have the money want to head dumb stupid jargon terms, so you have to use dumb stupid jargon terms.
Writing for a World that Doesn’t Read
Eric Kuhnen, President of GlobalLink CCMS, said that the National Endowment for the Arts issues a study every 5 years: "Reading at Risk." Literary reading in America is declining in all groups. It parallels a larger retreat from civic and cultural life.
What if they are wrong? What if they completely misunderstood the trend? What if they misapplied the data?
The Story of Cathy Content
Stefan Gentz, Global TechComm Evangelist at Adobe, noted the rise of AI engines in the past couple of years, including Adobe Firefly, as well as ChatGPT, Google Gemini, Microsoft Copilot, and others.
AI is changing a lot of things, including how we consume content and how we search for content. No one wants hundreds of pages of search results.
Connecting systems with our content tools is often a problem. But we can solve that.
Managing too much content is also a challenge.
A CCMS allows you to create small, reusable content blocks and then assemble them for publication. A CCMS is a single source of truth for content.
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