Bernard Aschwanden, of CCMS Kickstart, began by defining corporate assets as resources that hold value. Historically, content was seen as a cost, necessary for business operations, not something that built revenue. In many cases, content was intangible. Content, specifically, structured content, connected company, brand, and people.
Centralized content streamlines collaboration across organizations. Content informs prospects. Content plays a pivotal role in the financial success of a business.
Strategies include centralization, a single source of truth for content. Centralization streamlines operations--and not just for TechComm.
Consistency includes using the same format, style, and content patterns. Consistency matters; it builds trust and ensures compliance with industry standards.
Automation helps with repetitive tasks. It reduces human error and saves time, enabling teams to scale.
Content reuse matters. It supports content consistency. Reusing content eliminates the need to create the same content over and over. Modular content saves time and ensures compliance.
A goal without a plan is just a wish. Link workflows to strategic goals. Regularly review where you are.
Taxonomy and metadata matter. Supports content as a strategic asset.
Information Architecture (IA) supports findability, usability, and efficiency. A well-structured IA ensures a seamless user experience.
There's solid ROI numbers for structured content.
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